Mobile Apps, The New Wave In Entertainment

Streaming is a new and exciting experience in entertainment. Televisions exist in most households, but the Millenials are addicted to their mobile screens. They prefer their mobile devices and media apps for the more entertaining viewing experience. With such tools, they can access and stream both audio and visual content from the television.

The smartphone users are expected to increase to 6.1 billion globally, by the end of the year 2020. This presumption implies that 70% of the world human population will have access to internet connection anywhere and anytime. The sudden preference for mobile devices and apps over televisions can be attributed to the following factors:

• The ability and freedom to stream your favorite music and shows on the go.
• The secure connectivity of LTE/4G/3G to a wider audience.
• The release of Music LPs and web series for online viewing.

Based on its global research report, Deloitte extrapolated an increase in content viewing and HD displays on 4G networks and mobile devices. Some great YouTube channels have started paddling the wave. They have launched mobile apps with exclusive content from their production houses. Mobile app development seems to be the major innovation that caused the transformation in entertainment. Famous players in the industry are not left out. Viacom 18 and Star, 21st Century Fox have released mobile-friendly apps such as Voot and Hotstar respectively.

Paid streaming has surpassed both Satellite TV and cable networks. Netflix, a streaming media giant, gets over 25% of its audience through mobile phone apps. Also, YouTube obtains about 27% of its traffic from mobile devices. YouTube series from production companies are becoming popular. Their audience is mainly young city dwellers, most of whom are smartphone users and will sacrifice their 4G data for entertainment apps.

Developing a mobile app does not ensure a quality streaming experience. However, the quality of the audio and the visual content, as well as the definition of the streaming app, are crucial. Screen resolution, bit rate, and frame rate determine the quality of the streamed content. These factors are related to the network connectivity, bit encoding, and hardware of a programmed app. Bit encryption is the only factor that app owners can control.

Here is an overview of some mobile apps.

The Netflix Mobile App

Through its bit optimization encoding practice, Netflix provides a high quality streamed content on its mobile apps. Due to the excellent video quality, the viewing experience is not affected by the resolution and the screen size. Likewise, the audio files for various applications and media are compacted. However, the quality of the format across the devices may vary except a built-in code (Broadband and or LTE) which can optimize every network connection and display is available.

The iPhone app development has benefitted from Netflix streaming capability as the company has top-grossed iPhone apps. Netflix has also updated Android apps following its download. This move has enhanced Android app development.

Audio- Visual Learning Aids

The AV room session is every kid’s favorite lesson. Interactive learning contributed to the application of technology teaching purposes. Currently, media apps are integrated into curriculum and VR experience is employed in training.

VR in Media Application

The immersive VR viewing experience of Google Cardboard generated waves. Daydream at its heels was expected to offer visual media apps that will match Cardboard potentials. Numerous video apps are now aiming at creating an immersive view when used with VR gear.

YouTube and VR

YouTube’s 360-degree video channel offers a simulative viewing experience to users with Daydream, Cardboard, Oculus, or a VR gear. Gaming apps and other VR apps, enhances the users’ experience with VR headset.

The post by Urvish Macwan, Digital Marketing Expert at Hyperlink Infosystem with the best team of Indian app developers.