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One of my 2017 mini objectives was to visit the Monzo office, meet the awesome team and see where the magic happens! If you haven't heard of Monzo its a new bank, with ambitions to build the best bank on the planet. Have a look at their website and sign up - you will not be disappointed, and no I am not on commission!
I was lucky enough to grab one of the 50 tickets to attend Monzo OpenOffice event 31st Jan. The office was packed, there was more than 50 people, so I am guessing there was a few gatecrashers! I met some familiar faces from large banks, developers and many other people from all walks of life, keen to learn about Monzo’s special sauce. There was Pizza, drinks and the atmosphere was electric, people were genuinely excited to find out what is next in the Monzo story. The affinity to the Monzo brand, was apparent amongst the crowds of people clapping and cheering during the presentation - it was alike a micro scale Apple WWDC atmosphere.
Paul Rippon a co-founder and Deputy CEO, spoke about Monzo and their mobilisation journey in becoming a bank. The 5 stages of mobilisation Paul mentioned, are listed below - I have expanded on each point to add further context.
Conclusion
There seems to be new products and services being launched in fintech every day. Given money is an emotive subject and the inertia of switching accounts, fintechs will struggle to get mass market share and become a trusted brand. People may not like the big banks in some respects, however they know that their money is safe. However, I make an exception to the above statement with Monzo - I do believe Monzo has that special touch to potentially gain mass adoption and brand affinity. If I was to answer the question what is next for Monzo, I would say they will grow out capabilities and products steadily, making sure they seek feedback along the way. They will grow out their Monzo platform and own that experience layer, building lasting relationships with the customer. Their core proposition will be debit / prepaid, however they will innovate with virtual cards, tokenisation payments etc. As they build out their platform I envisage they will integrate with other financial services for non core activities. The customer journey will probably look like this: a customer requires a mortgage/loan, the customer will go to the Monzo platform, and Monzo will do the 'behind the scenes' complex number crunching, to get the the best deal for the customer. A win win revenue model, with partnership proposition and a multitude of FS, fintechs and other banks.
I am looking forward to 2017 & Monzo's growth, watching them develop and launch new features, products and most of all magical customer-centric experiences.
Thanks for reading!
Bhavesh Vaghela
Digital Specialist
This content is provided by an external author without editing by Finextra. It expresses the views and opinions of the author.
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