Do you Web 2.0?

Am I the only one to find this Web 2.0 label unhelpful? And when do we get to 2.1 or 3.0?  The web has been steadily evolving since I first started messing with it back in 1994 and presumably will carry on doing so.
Also I'd have thought it was easier and cheaper these days to knock a site together - or do corporates feel they have to get expensive agencies in? 

The Internet changes everything. It’s an old mantra, but its as true today as when it was first coined. Who would have thought a protest on Facebook would force one of the world’s biggest banks to backtrack on its interest rate policy for student loans? For banks, it’s a cultural problem as much as anything else. The Web is evolving and so are its uses and users. It’s not just about knocking a decent site together.  Banks will have to adjust their go-to-market strategies, their ethos and their corporate culture if they are to make sense of it. That's the big challenge.

Agree with Paul, it's not just about putting together a website - that statement would apply to the old days, when marketing strategies were just having on-line presence and using the Internet as an additional channel to existing off-line products. Yes, Web 2.0 may evolve in the future into something else, but it's well defined today. Web 2.0 is about using social networks and viral marketing to add value, using blogs (opinions democratization), web product mashups, on-line only biz models, sophisticated and attractive user interfaces, and more. The challenge is having innovative, creative and competitive ideas crossing all these with banking and financial services. Not a small challenge.