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Have you seen www.urelife.com?
I thought this was a Nathan Barley-style spoof at first. Surely a web site can't be this bad? Not even BBC3 looks this 'yoof'.
What crack team of marketing geniuses thought this dumbed-down, quasi-text speak would appeal to the kidz? The kids may be young but I bet some of them can actually spell and the rest can spot when they're being spoken down to or patronised.
And what a trendy site. The FAQs and news are empty and the corporate link takes you to an under construction page. Nothing like getting everything together and tested before you launch is it? Innit.
Does this inspire confidence in the future of banking? Roll on the asteroid strike.
This content is provided by an external author without editing by Finextra. It expresses the views and opinions of the author.
Jamel Derdour CMO at Transact365 / Nucleus365
17 December
Alex Kreger Founder & CEO at UXDA
16 December
Dan Reid Founder & CTO at Xceptor
Andrew Ducker Payments Consulting at Icon Solutions
13 December
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