Citi's bank-branded mobile handset

a good piece of forward thinking - be interesting if they get it to a public pilot...ultimately it has to be handset/telco provider agnostic for me, although i could see it doing well in some segments 

I agree on the need for ubiquity. A proprietary handset approach is doomed, who's running the show there? I suggest they start lookng for another job now - or was that their job advertised on Finextra recently.

I give it a week after introduction before hackers ruin Citi's plans anyway. It would just be too hot a target and Citi customers tend to have more money than the average Indian farmer, so a low security and proprietary software in the handset based approach isn't a realistic option.

I just had to add how attractive I think they are (not). What do you think - a real consumer winner like the iPod?

Picture 

It;s another argument for banks to stay in the banking business. I have a great name for it - rhymes with citi.....

Forward thinking (behind me) but fails in the execution.