Community
Google has been offering free payment processing to Internet merchants since they launched Google Checkout almost two years ago. Merchants get free credit and debit card processing when they also use Google Adwords, a direct marketing service that displays paying advertiser’s names alongside search results. Could a marketing subsidized payment processing model work for physical face-to-face transactions as well? Could an acquirer offer free payment processing? Not just cheap and very low margin services (where they’re headed to already, due to pressure on acquirer fees and interchange litigation around the world) but free, gratis, without charge. For the full blog post see here.
This content is provided by an external author without editing by Finextra. It expresses the views and opinions of the author.
Teo Blidarus CEO and Co-Founder at FintechOS
23 April
Jason Delabays Ecosystem Lead at Zama
22 April
Igor Kostyuchenok SVP of Engineering at Mbanq
Steve Haley Director of Market Development and Partnerships at Mojaloop Foundation
Welcome to Finextra. We use cookies to help us to deliver our services. You may change your preferences at our Cookie Centre.
Please read our Privacy Policy.