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Formerly R&D Head at Salesforce Israel building Salesforce's portfolio of artificial intelligence capabilities. I joined Salesforce through the acquisition of a startup that I co-founded called Bluetail, which leveraged machine learning algorithms to generate sales and marketing insights on individuals and corporations using public data sources.

Prior to Salesforce and Bluetail, I was a Major at elite intelligence corps Unit 8200 leading large scale engineering projects and platforms generating intelligence through data science.

I hold a BSc in Computers Engineering from Tel Aviv University and nearly completed an MSc from Tel Aviv University in Computers Engineering with a focus on data science, an effort that I put on hold due to startup work.