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just checking my calendar to see if it is April 1st!

I love this... how can I find out more?

Hi, 

That is a good question. I suspect that right now it adds minor benefits:

1. Possibly faster payment through turnstyles and the likes

2. Benefit of not keying in pin - some time saving and no risk of pin theft.

3. feel good!! I love the feel of paying by phone.. there is still a novely to it.

In time (and its close) - there will be some much nicer benefits... by paying via phone the loyalty and rewards functionality can be much more sophisticated - you spend, rewards go to phone instantly, could potentially end up as extra funds on phone. Add geolocation services and it becomes slicker again - you are walking past Costa and phone pings you that you bought your last coffee there and Costa is offering you 50P off if you buy a coffee now and so on.... ignoring the intrusion questions (which ultimately will be controllable by the user), there are some clever things around the corner and Applepay is just pushing it all forward. By integrating with Banks this early they can suffer some early headache  - the benefits of having the banks on board is huge for them.

Shane.