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Many of us miss the point that the consumers are not nterested in some super technology. How we forgotten the NFC hype? What has NFC done for payments? 

The key is user experience. Clinkle has done a great job in creating an engaging product. It is a good start and one would expect them to build on it.

Also unlike some others they were not stupid enough to believe that they could change the payments world overnight.  The companion Visa card makes perfect sense. While you want to take people to this wonderful new world of payments we dream off, we do need a bridge to cross over to the other side. 

It is far quicker and easier to enter the 16 digits rather than taking a picture. Keep in mind the card will need to be at a certain angle and fully in frame for it to work.

Why would someone invest $25.5 million to complicate a simple 16 digit card number and expiration date entry process? Certianly does not enhance security as the image is not going to be able to pickup the difference between a real plastic or an inkjet printed image of a card.

Please can someone help me understand the value add here.