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Indeed this is great news from Zapp.  My only concern is that it seems that everything about Zapp is moving at a glacial pace.  I get the feeling that the banks are not putting the kind of effort in that you would expect.  If we are keen to see an alternate "debit" scheme to reduce the influence of the Visa/MasterCard brands in that space, banks need to get a move on.  

I know of course that the acceptane footprint that the incumbants have built are hard to beat, but you'd think that this would encourage the banks and Zapp to get this out there and active as soon as possible.  

I have to agree with @Brett King, I am an HSBC customer and have been for 7 years now. I have also been involved in digital banking initiatives for some time now too and I honestly hate the HSBC mobile experience.  It reminds me of a corportate web service from 10 years ago when the design and experience mattered nothing.  

I want to use it more but can't and will be moving my account in the very near future.

Another point to consider if you take payment on the phone, you turn a card present transaction into a card not present transaction. Increasing costs and risks associated with the transaction. To Nick's point about walking out without paying, a valid risk, there is regal risks that they sell someone something they ought not to buy, knives to under 18's, booze to teens etc. If you meant paying with NFC, the current CIO has been heard to say that on his watch Sainsbury's will not support it. Guess we'll have to wait and see.