Bio
PSYKHE is a strategic design consultancy that helps organisations in Asia Pacific unlock growth through human-centric innovation. From research to strategy to design, we work with ambitious, forward-looking brands to reimagine and deliver new products, services, business models and experiences for a new world. For more information, visit www.psykhe.co
Experience
Summary
With 16 years in digital innovation and marketing strategy in the APAC region, Michael holds both a global and local perspective when it comes to helping businesses to understand the digital customer and rethink businesses for the digital era.
From a foundation of consumer research and creative strategy developed while at advertising giants Publicis and Leo Burnett, Michael honed deeper digital innovation and customer engagement expertise at the region's leading digital specialists XM-Asia (WPP) and Mirum (WPP) based out of Singapore serving global clients.
Michael then moved to Jakarta to explore start-up incubation and product development with GDP Ventures and the Djarum Group, before joining consulting giants Deloitte to start the Deloitte Digital Strategy and Transformation team in SEA.