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Support by the public sector for SEPA is definitely going to help drive the adoption rates of the SEPA instruments - Belgium being a good example. An end date might help too, certainly for Credit Transfers.

However, there is also adoption by  multi-national companies operating in various SEPA countries. They have done so because SEPA is a facilitator to centralize their cash and treasury management operations in Shared Service Centers across Europe. It helps them to decrease the number of EUR bank accounts and build standard processes around payments (and collections once SDD will be implemented) backed by central IT platforms. The business case for them is not SEPA; it is best finance practices: centralize and standardize what you can. Please read more on the SunGard 'What Happens Next Blog' at http://www4.sungard.com/blogs/cityday/