Bio
Yaacov Martin is CEO and Co-Founder of Jifiti, a leading fintech company that he co-founded in 2011. He is an embedded lending thought-leader, speaker and active contributor to leading payments and fintech publications.
Yaacov is an advocate of fair and responsible consumer and business financing and, along with his co-founders, built Jifiti on the core values of accessibility, affordability and responsibility. The company works with leading banks and merchants worldwide, powering the full spectrum of embedded lending solutions.