Rob Straathof

CEO at Liberis

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Bio Rob Straathof is CEO of Liberis, a leading UK alternative finance provider providing simple, flexible and transparent funding to help SMEs achieve their ambitions. His current responsibilities include the leadership and management of the company, with a focus on honing its products to offer fairly priced, flexible finance for SMEs - always delivered responsibly.

Blogs

Embedded Finance

Climbing the value chain: How ISVs can thrive with embedded finance

09 Jul 2024

In an age of digitalisation and enhanced expectations, business owners are actively seeking out integrated ecosystems in which they can easily access all financial services in one place. This has given rise to a thriving embedded finance sector, which is predicted to grow at a compounded rate of 29% through to 2032, leading to a projected value of ...

Embedded Finance

Are legacy financial institutions at a loss against fintechs?

19 Jun 2024

The world’s financial companies, including banks and the larger credit and debit card players, have been in a position of market power for a long time. However, the disruption and digitalisation that’s being supercharged by enhanced customer expectations is changing this dynamic, and fintech is now flourishing. It’s clear from the rise of digital...

Embedded Finance

Pulling back the curtain and unveiling the future of fintech in 2024

17 Jan 2024

The Christmas trees have come down, and the industry is getting its feet back under the table and thinking about what 2024 will bring. I’m very excited about this year because I think the future of finance will be fully unveiled. I’ve been lucky enough to work at the forefront of the fintech revolution; a sector where innovation isn’t just a buzzw...

Embedded Finance

How embedded finance can boost financial inclusion for the smallest businesses

06 Dec 2023

According to figures from the World Trade Organization (WTO), SMEs make up over 90% of businesses globally as well as 60-70% of employment. That isn’t just the backbone of most economies, it’s nearly the full skeleton! Despite the crucial role they play, many small businesses still struggle to access the funding they need to survive and thrive. Loo...

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