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If they ned to go back and reseek consent from tehir customers then it's a simple as that.  I don't have any objection to consenting to my bank sending me personalised marketing and offers.  Anybody who tries to stop this is interfering with my right to be informed.....

The banks don't care about identity, they will treat it with sane casual disregard that they treat fraud.  Give it to somebody who will do the job well and not the banks.... They simply don't care enough to be entrusted....