Laurence Leyden, VP & Global Head of Pre-Sales FSI at SAP expands on the elements of digital change, including; social, mobile, back office integration, and even predicative analytics, with the challenge of now having to put this social data to use to tailor products to the specifications of customers.
This Finextra interview took place at SAP’s Financial Services Forum in London. For more information, check out events.sap.com/gb/sap-financial-services-forum-emea/en/home