18 June 2014 7,264 1 comment
This content has been created by the Finextra editorial team with inputs from subject matter experts at the funding sponsor.
Karen Wint, Operations Director at Leeds Building Society talks about offering simple banking products in the digital age.
A Finextra member
18 June 2014
The title has it right. Customers want to buy a house. They want a home. For that customer experience, the loan or the mortgage product is only part of the process. Banks need to create a total customer experience--IF they want to be a customer relationship owner, else, just be a wholesaler, a loan production supplier for others who want to create and own a customer experience.
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