Thought Leadership

Meet the ‘Consumer Tribes’ in banking identified by Mambu

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This content has been created by the Finextra editorial team with inputs from subject matter experts at the funding sponsor.

Laurel Wolfe, VP Marketing at Mambu, speaks on FinextraTV about the varying expectations among consumer segments, how banks & service providers should approach their product offerings with customer-centricity and how traditional sectors are entering the era of personalisation.

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