As consumer habits develop and evolve, the way banks operate and how they engage with their customers do as well. With banks under increasing pressure due to competition from innovative fintechs and changing consumer expectations, they must develop the way they target and appeal to customers and maintain a profitable personal relationship.
Doug Gross, CEO, NGDATA, speaks to Hannah Wallace, Finextra about how real-time insights on individual customers are the principal drivers to meeting and surpassing customer expectations. He highlights how banks are struggling to harness the data key to unlocking these relationships and the role of the 'Citizen Developer' in the changing market.
Download the report 'Citizen Developers and the Empowered Marketer' to learn more.