Customer segmentation is a “secret sauce”

20 April 2016 8,049 Be the first to comment

This content has been created by the Finextra editorial team with inputs from subject matter experts at the funding sponsor.

Ashley Globerman, Wealth Management Research Analyst, Celent, discusses how customer segmentation fits into digital strategy, and highlights the current major trends in the wealth management sector.

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post-trade & ops trade execution transaction banking

Customer segmentation is a “secret sauce”

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