Disconnect in banks between IT and business

11 22 March 2016 15,443 1 comment

This content has been created by the Finextra editorial team with inputs from subject matter experts at the funding sponsor.

Peter Farley, Senior Marketing Strategist, Capital Markets, Misys, discusses the key findings in the 'Capital Markets Set for Transformation' report, how banks suffer a disconnect between business managers and technologists, and how they prioritise technology capabilities.

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/regulation & compliance /retail banking /security /payments /wholesale banking

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cards innovation mobile & online banking trade execution

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Ketharaman Swaminathan Founder and CEO at GTM360 Marketing Solutions

22 March 2016

Some things never seem to change: If Google went that far back, I'd have been able to pull up a few similar articles from ~30 years ago, which is when I first started selling and marketing technology to banks. But that'd be like a lamp calling a pot black: The Sales-Marketing Misalignment in my industry arguably dates even earlier!

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Disconnect in banks between IT and business

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