Viva.com, Europe’s first technology bank for payments powering card acceptance on any device in 24 markets, announces the appointment of Jean-Brice Picardi, as its new General Manager for the French market.
Mr. Picardi brings unrivalled commercial banking experience from over fifteen years spent in the industry, working across internal audit, project management, product and customer service. In his new role, Mr. Picardi is committed to accelerating the successful growth trajectory of the French market, a mission which is critical to Viva.com’s European strategy. As General Manager, Mr. Picardi will oversee all aspects of French operations, provide strategic guidance, and enable the team to maintain and develop the company's standards of innovation and excellence.
"Jean-Brice joins Viva.com at a pivotal moment for the company as we continue our expansion in the French market and around Europe, pioneering the new wave of payments based on Tap on Any Device innovation which enables acceptance of payments over literally any device the merchants owns," commented Dimitris Papaioannou, Regional Vice President at Viva.com. " Our innovative platform offers unprecedented payments and productivity benefits, including the line-up of over 38 payment methods, from international card schemes to CB (Cartes Bancaires). With a significant experience in banking and commercial development, Jean-Brice is uniquely well-equipped to guide our operations and accelerate growth in France."
Being an experienced commercial banking professional, Jean-Brice Picardi joins from Floa, the “Buy Now, Pay Later” subsidiary of BNP Paribas, where he held the position of Deputy CEO. Mr Picardi’s professional career began at the "Inspection Générale" of BNP Paribas in 2007, where he would remain for the next 6 years, auditing its different businesses and geographies. Successively, he led various sales teams dealing with individuals, small business or large corporate clients commercialising the full array of banking products. In his most recent role at Floa, Mr. Picardi successfully established the franchise internationally in Spain, Italy and Portugal. Jean-Brice graduated from Ecole Centrale de Lyon and Emlyon business school.
"Joining Viva.com at this stage is a remarkable opportunity to leverage my experience in the commercial banking and payment industries to further accelerate the company’s already impressive growth in France. Viva.com’s commitment to innovation and its impressive in-house payment technology is exciting to me and I am eager expand our operations and continue delivering exceptional value to our clients in this dynamic market," said Jean-Brice Picardi, General Manager at Viva.com France.