Founded in Lille in 2021, Purse is expanding rapidly and today announces its first external growth operation with the acquisition of ReachFive. This union marks a shared commitment to enhance the customer experience.
Purse is a key player in payment orchestration in Europe. Designed to personalize the digital payment experience while simplifying its implementation, its platform offers merchants such as Auchan, Decathlon and Vertbaudet a comprehensive solution for optimizing payment performance.
Thanks to its SaaS technology, its team of payment experts and its network of over 80 international payment partners, Purse makes it possible to personalize, optimize and manage the entire payment process from a single interface. Its platform maximizes conversion and guarantees optimal transaction acceptance.
ReachFive, founded in 2015, is a major player in the field of customer identity and access management (CIAM). Its platform is designed to optimize the online user experience.
It provides simplified and secure access to merchant services across multiple touchpoints. Its commitment to seamless user experience and regulatory compliance translates into rigorous consent management and customer data protection.
Equipped with these services, e-tailers can, for example, create a password-free customer account using a telephone, e-mail address or social networking account. A simple link received by the Internet user enables him to connect. The customer journey is deeply improved, as is the conversion rate.
"ReachFive offers a range of innovative services enabling consumers to control their online experience and identity. Depending on their equipment, channel or habits, they can register via a social connector, log in using their biometric fingerprint, or navigate seamlessly across channels via Passkeys, which announces the end of passwords. Our partnership with Purse is a natural answer to our ambition to personalize the shopping experience," comments Jérémy Dallois, CEO of ReachFive.
ReachFive retains its 40-strong team of CIAM experts, as well as its founder and CEO, Jérémy Dallois. Purse will set up a branch in ReachFive's offices in the heart of Paris, and vice versa in Purse's offices in Lille.
"This is an important milestone for Purse. It confirms our shared obsession with delivering an optimal customer experience for purchase, which our joint customers will now be able to benefit from. Like its founder, the ReachFive teams are talented, and I look forward to sharing our growth with them," comments Rami Salem, CEO of Purse.