Paymentology, the first global issuer-processor, today announces the appointment of Nadia Benaissa as Global Head of Marketing, and member of its leadership team.
Nadia is a seasoned marketing expert with a passion for fintech, bringing with her more than 20 years’ experience across five continents, in payments, banking and fintech. As the global Head of Marketing at Paymentology, Nadia will spearhead the company’s continued expansion across the UK, Europe, Middle East and Africa, Asia-Pacific and Latin America.
Abe Smith, Chief Growth Officer at Paymentology commented on the appointment: “With two decades of experience in leading cross-functional global marketing teams in the fintech industry, we are incredibly excited to welcome a leader of Nadia’s calibre to the team. Her proven track record of delivering results through strategic marketing communications, and passion for the industry, make her the perfect candidate to support us in achieving our growth ambitions.”
Nadia Benaissa, Global Head of Marketing at Paymentology added: “Throughout my career I have chosen to work with dynamic fintech organisations that are leading from the front in the global progress towards the digitisation of financial services. That’s why I am delighted to join the Paymentology team. With customer centricity at the core, together with its clients and partners, Paymentology is providing access to financial services and placing cards into the hands of millions of people across the globe, via localised, data-driven, next generation payment solutions. I look forward to building on the existing successes of the organisation with an enhanced global marketing programme.”
An active member of the fintech ecosystem, Nadia co-chairs the payments committee at the MENA Fintech Association, is a member of the financial inclusion working group at Payments Association UK, and an active member of the Financial Alliance for Women. Nadia is also a mentor to burgeoning fintechs and startups at Startupbootcamp, the world’s largest network of multi-corporate backed accelerators.
Prior to joining Paymentology, Nadia was the Marketing Director at BPC, supporting its growth journey, along with the creation of new fintechs and before that worked at Germany’s Digital Fintech and neobank Fidor as the Global Chief Marketing Officer developing its international growth. She has also worked with CR2, an Irish-headquartered omnichannel banking player, leading the company’s communications and marketing strategy across emerging markets.
At the start of her career, Nadia was the youngest employee at AEMS Paris, a joint venture between Euronext and Atos, where she helped set up the corporate communications and marketing department from the ground up. The company developed ‘exchange as a service’, with trading, clearing and settlement solutions dedicated to stock exchanges worldwide and was further acquired by the New York Stock Exchange (NYSE Technologies).