Tangibly reducing the environmental impact on the planet while ensuring a more sustainable future for marine ecosystems - these are the goals of CheBanca! and Nexi, who, from today are providing the bank's customers with new international debit cards and classic credit cards made of recycled plastic recovered from the oceans.
These are the first cards of this kind issued by Nexi.
This agreement will make it possible to recycle some of the plastic dumped in the seas and reduce the quantity ending up there each year, which amounts to around 79 million kilograms. This is a real benefit for the ecosystem in addition to that which is already guaranteed by digital payments, as their impact on the environment is already lower than that of cash.
"Being a driver of sustainable growth is a concrete commitment of CheBanca! and the entire Mediobanca Group," commented Marta Giaretta, Marketing Director of CheBanca!. “The reduction of our impact on the environment, both direct and indirect, is an integral part of our business objectives. With this in mind, the creation of the new payment cards produced from plastics recovered from the oceans, in collaboration with Nexi, is a practical example of how we can combine a business initiative with growing concern for our planet."
The agreement, which further strengthens the collaboration between the two players - already strategic partners in the digital payments sector - is consistent with the wide-ranging sustainability plan for responsible business that Nexi recently presented at its Capital Markets Day, and allows the PayTech to pursue its path of sustainability by adding new environmentally friendly card production solutions to its core digital payments business.
"This latest partnership agreement with CheBanca! is perfectly in line with our policy in terms of ESG," said Erika Fattori, Group Brand Strategy Director of Nexi. "It enables us to reduce our footprint as well as that of CheBanca! customers and puts us on target to achieve our Net Zero goal in 2040, while already becoming Climate Neutral in 2022, allowing us to further accelerate our plan to foster more environmentally friendly consumer behavior.”
The new cards, already available to CheBanca! customers, will thus make an important contribution to the proper disposal of plastics and increase citizens' awareness about the impact their daily activities, such as a purchase, have on the planet.