Bitso and Mexican Football Federation launch NFT jerseys
Bitso, the leading cryptocurrency platform in Latin America with more than 5 million users, and the Mexican Football Federation (FMF) launched the first collectible NFT of the Mexico National Team’s jerseys that was acquired in cryptocurrencies.
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This morning through their social media platforms, the FMF and Bitso announced the opportunity to acquire the new official National Team fan jerseys ahead of the team’s participation in the 2022 World Cup. In just 20 minutes, the entire collection sold out. The collection consisted of 100 official physical jerseys, each with a corresponding NFT version of the jersey that fans’ avatars can wear within the Decentraland metaverse. Each physical and NFT jersey set sold for the equivalent of $1,800 MXN in ethers.
"Our mission is to make cryptocurrency useful in the everyday life of Mexicans; we are committed to spreading the technology through innovative opportunities that help people throughout the country familiarize themselves with this new world," said Bárbara González Briseño, General Director of Bitso México. “We are very excited to offer the incredible, historic opportunity for the fans of our National Team so that through their Bitso account, they can wear the colors of the National Team on and 'off' the field in the metaverse."
The NFTs of the jerseys have an exclusive design for the metaverse - each is unique on the blockchain and can be resold by its owner in subsequent transactions. The virtual jersey was created by Bitso with the official colors of Mexico and the new National Team shield, characteristics that will make it stand out when users wear it in the virtual world of Decentraland.