TBI Bank, an inclusive lender and market leader in the Buy now, Pay later (BNPL) segment, enters the Greek banking market after approval by the Bank of Greece. TBI is one of the fastest growing banks in South-Eastern Europe, with strong presence in Bulgaria and Romania.
Over the past 20 years there the Bank has developed unique know-how in the field of phygital all-inclusive lending, as well as in-store and online point-of-purchase financing for the benefit of both - merchant partners and end-customers.
Who is TBI Bank?
TBI Bank currently offers its financial products to retail and SME customers in Bulgaria and Romania in addition to cross-border activities (without physical presence) on 5 other EU markets - Germany, Poland, Lithuania, Denmark, and Sweden. As an inclusive lender in South-Eastern Europe, TBI has a wide network of near 13.000 merchant partners online and in-store and a customer portfolio of 2 million customers. For years TBI has been recognized among the most profitable and efficient banks in the region.
What should Greek customers expect?
Starting from the beginning of 2022, customers and merchants in Greece will benefit from TBI’s innovative and fully digital solutions. As first steps, the Bank will offer the full range of BNPL products online, in-store and omnichannel in a transparent approach helping merchants sell more and consumers to spread the cost of their purchases over time. Later in 2022 additional customer journeys will be deployed in the market like the general-purpose loans and the innovative NEON card. These products will be accessible to Greek customers online, via TBI’s Mobile App and website, and through a Call Center.
What will be the organizational structure?
TBI’s team in Greece will be led by Costas Tovil, an industry expert with almost 20 years fintech and banking experience in Greece, Bulgaria and Romania. “We want to become the alternative payment provider of choice to the Greek consumers by giving the ability to manage their finances in a transparent and seamless manner,” says Tovil. “Our preliminary discussions with the merchants and consumers about our BNPL solution and overall proposition are very positive. Together with our expanding Greek team of great professionals, we plan to offer our services to the customers in the first quarter of 2022”.
“Entering Greece is a natural expansion for us, since we’re already successful with our payment solutions for merchants in Bulgaria and Romania, providing convenient financing to end-customers, and our partners the opportunity to increase their sales”, says Petr Baron, CEO of TBI. “Being BNPL pioneers on our current main markets of operation, by expanding to Greece our goal is to become BNPL leader in South-Eastern Europe and transfer our fintech mindset to the market.”.