Epay releases recurring billing product

The new recurring billing platform enables companies and brand partners worldwide to easily offer their digital products with subscription-based pricing while expanding the capabilities of epay’s digital content portfolio.

epay’s new solution empowers retailers, telcos and brands to generate recurring revenue from products that were previously sold in one transaction while benefiting all participants of the sales channel accordingly:

Brands with digital products gain access to epay’s global sales channel network partners and their reach to consumers.
Channel partners now can utilize epay’s connectivity to its providers and strategic partners such as Microsoft to immediately expand their product portfolio with new attractive subscription products for their customers.
Consumers can now purchase subscription-based digital products from their trusted and preferred channel partner and conveniently use them on a smartphone, laptop or PC.

Simple technical implementation with state-of-the-art API

Leveraging the technologies and APIs of Euronet’s REN payments platform, epay processes digital payments, manages value-added services such as gift cards and mobile top-ups and also distributes its digital content portfolio of many well-known brands through its global retailer network that occupies 739,000 POS. Once the epay interface has been established at the retailer, a channel partner can add additional brands from epay’s portfolio as they become available and other epay value-added services such as its gift card portfolio.

How the epay recurring billing solution works:

Channel partners offer a subscription-based product to customers and record their preferred payment method.
epay either connects to the retailer’s existing payment infrastructure or facilitates recurring billing through payment tokenization.
At the end of the initial subscription period, the renewal is triggered by the brand or channel partner via the tokenized data without having to store and process sensitive personal data.

Market launches completed with the recurring billing solution to date include:

Microsoft 365: Launched at leading channel partners in France with FNAC, in the United Kingdom with Currys and in Brazil with Vivo.
Cloud Gaming with Xbox Game Pass Ultimate: Launched in Korea at channel partner SK Telecom, in Spain with Telefonica and in Australia with Telstra.
Xbox All Access: Launched in Poland with electronics retailer Media Expert and with telco partners Telstra in Australia and SK Telecom in Korea.

Further countries and retailers are already being planned and will be announced when available.

“Subscription-based business models are the future of many companies because they support growth and digital transformation at the same time,” said Kevin Caponecchi, Executive VP and CEO, epay, Software and EFT Asia Pacific Division. “The current pioneers from the software, streaming and gaming sectors will soon be joined by a wide range of new providers from beauty, fashion, food and other industries. With our existing connections to over a thousand brands across a wide range of industries and our innovative technology which allows us to distribute products globally through our extensive retailer network, we will soon be able to offer further recurring billing solutions from many more consumer areas. This solution is an important strategic business area that we intend to expand globally.”