Hawaiian Airlines partners Barclays and CPI on recovered ocean-bound plastic cards

“As a destination carrier located in the middle of the Pacific Ocean, we are deeply concerned about the threat posed by plastic waste in our oceans,” said Avi Mannis, senior vice president of marketing at Hawaiian Airlines. “Second Wave cards from CPI allow our cardmembers to share in our long-standing commitment to clean, healthy oceans and beaches.”

Second Wave™ payment cards, which are EMV® compliant and contactless capable, feature a core produced with plastic typically recovered within about 30 miles of a seashore, or near streams and rivers that lead to the ocean, in countries or regions that lack adequate waste management infrastructure. CPI estimates that for every one million Second Wave™ cards produced, over one ton of plastic will be diverted from entering the world’s oceans, waterways and shorelines. Second Wave™ reflects CPI’s continued commitment to environmentally conscious initiatives and is part of Earth Elements™, the company’s innovative portfolio of more eco-focused payment cards designed to help reduce first-use plastic. The convenient and secure contactless feature allows cardmembers to safely pay by simply waving the card over a contactless enabled terminal reader.

“Hawaiian’s reputation and leadership has been founded on caring – for their guests, their home in Hawai‘i and the people within their community. We’re proud to support them in caring for the environment as well,” said Guy DiMaggio, senior vice president and general manager, Secure Card Solutions, CPI Card Group. “Second Wave is allowing companies across card industry segments to empower themselves and their customers to play a role in addressing the problem of discarded plastic entering the Earth’s oceans.”

The new Hawaiian Airlines World Elite Mastercard®, which is currently available for all cardmembers, builds on the carrier’s corporate responsibility and environmental stewardship. Hawaiian continues to invest in fuel-efficient aircraft and new technology to reduce carbon emissions before, during and after each flight. Hawaiian’s green practices extend to energy efficiency programs at its offices and facilities and eco-friendly materials and recycling across flight, ground and corporate operations.

To celebrate the Second Wave collaboration and further support coastal stewardship, Hawaiian Airlines and Barclays are joining together to make a $50,000 contribution to the carrier’s long-standing nonprofit partner Sustainable Coastlines Hawai‘i (SCH), which was created to inspire local communities to care for their coastlines through fun, hands-on beach cleanups. SCH also provides educational programs, team building corporate cleanups and waste diversion services. The airline has supported SCH for nearly a decade in statewide cleaning efforts that resulted in the removal of thousands of pounds of debris.
“Barclays is dedicated to long-term environmental sustainability and the management of environmental impacts is integral to our business,” said Bob Highland, head of US Cards and Partnerships, Barclays US Consumer Bank. “Through our partnership with Hawaiian Airlines and our support for SCH, we are working our way to minimizing our impact on the environment and building a better and cleaner world for all.”
"We are honored and deeply appreciative of this generous donation in recognition of Hawaiian Airlines and Barclays' new credit card collaboration," said Rafael Bergstrom, executive director of Sustainable Coastlines Hawai‘i. "We consider it a privilege to serve the communities and coastlines of Hawai‘i, and collaborations like this enhance our ability to create high impact. The move to use upcycled ocean-bound plastic in place of virgin materials in products like credit cards is an important step to reducing the overall impact of plastic on our oceans and environment. Mahalo to all the partners in this project who are contributing to our work. We could not execute our mission without the support of our entire community."