Online and mobile banking provider Bankjoy has signed three credit unions to join its technology ecosystem, providing them with the latest products and services that will meet their members’ expectations experienced online and mobile at top retailer sites.
The credit unions include:
• Las Colinas Federal Credit Union ($73 million; 9,800 members; Irving, TX)
• Fort Financial Credit Union ($237 million; 26,800 members; Fort Wayne, IN)
• Mobility Credit Union ($223 million; 16,500 members; Irving, TX)
According to Las Colinas Federal Credit Union President/CEO Kevin Scott, mobile is the preeminent platform that his credit union is concerned about. The mobile experience must be superior in performance as compared to anything else. As consumer needs evolve, the credit union must be able to quickly add and delete functionality - which is achieved through and open and standardized API.
“We understand that our member’s expectations of their mobile experience are equivalent to that of Amazon,” Scott says. “If you have to explain how the software works, then the design is poor. The mobile application must be as intuitive as Amazon and Google if credit unions want to remain relevant to members. We believe that Bankjoy’s vision for their digital platform is closely aligned with our own, meeting our members high expectations.”
Scott adds that he and his team want to do one-to-one mobile marketing based upon the data events that happen within a member’s account. He wants Bankjoy to display other financial institution relationships that the member holds with LCFCU being top of wallet within that presentation.
“We also wanted a business partner that is serious about voice response using AI,” he says. “We are excited about what Bankjoy has developed in this area, as well.”
According to Mobility Credit Union President/CEO Ron Perry, he and his team are expecting to increase deposits and loans with new online account opening and loan application processing, while improving member satisfaction. They were unable to achieve this goal with legacy technology, so they looked to Bankjoy for AI and voice banking assistance - as well as its integration to the credit union’s new KeyStone core from Corelation.
“Bankjoy is an innovative product that is tightly integrated with Corelation’s Keystone core processing system,” Perry says. “We are excited about the AI features and look forward to integration with Amazon Alexa and Google Home.”
“We echo the sentiments of our clients wanting to meet the high expectations of their members to remain relevant,” states Bankjoy CEO Michael Duncan. “We believe our technology ecosystem does just that and more for credit unions - not only meeting the members where they are but also where they’re going to be. This philosophy positions us to help credit unions today and well into the future, as products, services, and platforms continue to evolve at a rapid pace.”