Symphopay and Alpha Bank finished the integration of POS payments with bank’s loyalty platform so any merchant can benefit now of loyalty and sales growth solutions while eliminating payment processing errors.
The solution is already used by large retailers such as eMAG (part of Naspers) and Intersport.
The partnership responds to the consumers’ need to make payments faster and easily while having control over the newly acquired benefits. According to a Mastercard study (*), 90% of consumers consider essential that the benefits should be transparent and easy to use, but only 43% feel that this is actually happening.
In the Symphopay platform, merchants can activate marketing and communication campaigns, so that each transaction becomes a new sales opportunity. Also, advanced reports and analysis of card transactions and payment behaviour will provide traders with useful information for making business decisions.
"Partnering with Symphopay enables us to provide a simplified payment experience to partner merchants, as well as new loyalty opportunities, as the solution is directly connected to the Alpha Shop rewards program. Thus, purchases with debit and credit cards issued by Alpha Bank receive Alpha Shop points, which can be converted directly into products in partner stores", said Cristian Dragoș, Executive Vice President of Retail, Alpha Bank Romania.
"By implementing advanced payment technologies, merchants develop major competitive advantages in building a long-term customer relationship. Partnering with Alpha Bank accelerates the adoption of these technologies that redefine shopping experience," stated Daniel Nicolescu, CEO & Co-Founder of Symphopay.
Launched in October 2016 and build on Collinson platform, Alpha Shop is Alpha Bank‘s most innovative customer loyalty program dedicated to clients who choose to pay using bank’s-issued and enrolled cards. When they pay by card, customers are awarded with loyalty points, depending on the value of the purchase and the type of their card. Upon preference, these points convert into gifts consisting of free products and services or into significant discounts for future purchases in the Alpha Shop partner network.