Handshake, a leader in B2B Commerce technology for manufacturers and distributors, and Square today announced an integration to deliver streamlined B2B ordering and payments.
The partnership highlights the importance of the B2B eCommerce market, which Forrester predicts will grow to $1.2 trillion by 2021 in the US market alone1.
The new integration provides a seamless workflow between Handshake and Square, and is now available on the Square App Marketplace.
For any B2B customer orders submitted on the Handshake Direct eCommerce website and mobile app, B2B sellers can now accept all major credit cards and see their money deposited in their bank account in 1-2 business days. Paying close attention to the typical payment workflows of B2B suppliers, manufacturers and distributors can also customize each customer's eCommerce checkout experience; to require a credit-card only, pre-authorize and capture funds later, or capture funds from the customer immediately.
Sales reps writing orders on Handshake Rep can accept credit cards at tradeshows and customer appointments using Handshake Rep with Square, helping to create a seamless customer ordering and payment experience and ensure the B2B merchant gets paid faster.
"As more and more B2B payments shift to credit card and more B2B orders migrate online, manufacturers and distributors are looking for ways to combine seamless customer ordering with a modern payment experience, which supports the specific workflows of B2B commerce," said Glen Coates, CEO of Handshake. "Square and Handshake share a common viewpoint on the importance of both in-person and online payments. We are committed to driving more sales success and speeding up cash flow for Square and Handshake customers with this easy to deploy integration."
The Square App Marketplace helps sellers discover integrated business applications that seamlessly sync any Square account.
By making it easy for sales reps and customers to order and get paid, Handshake helps growing and midsize businesses reduce operational costs and accelerate the order-to-cash process. Handshake's out-of-the-box integration to Square gives these businesses the ability to capture sales rep and customer orders electronically. The integration also provides sales reps with access to the real-time data about their customers, accurate product, pricing and inventory information, and order history they need to grow revenue by having more strategic customer conversations.
In addition, Handshake supports the profitable growth of manufacturers and distributors through an intuitive B2B eCommerce website and buyer mobile app. Retailers and other business buyers can research products, review recent orders, and quickly create an order whether at the shelf in the store or stockroom, or from behind a desk in an office. The self-service buying experience is tailored specifically for B2B commerce, but offers an experience on par with the most popular eCommerce mobile apps and websites.