Tinkoff Bank adds Stories feature to mobile app
Tinkoff Bank has become the first bank anywhere in the world to introduce a Stories feature to its mobile app, bringing new content to the almost 1 million people who use the bank’s award-winning app on a daily basis.
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While similar visually to the Stories that are a familiar feature of social media apps, Tinkoff Stories differs from its Instagram and Snapchat counterparts in that the bank rather than its users will provide the content, making it a valuable marketing and educational tool and giving Tinkoff Bank another channel to reach its more than 6 million customers.
Maxim Yevdokimov, Vice President of Mobile at Tinkoff Bank, said: “Stories is a great way for us to bring a range of content to our users, both to make them aware of new products as we introduce them and functionality of the app that they might not be aware of, and to provide informative content from currency rates to tips on managing their personal finances. All of this is part of our constant drive to innovate and create new features that our customers will love.”
Tinkoff Stories is the main innovation in version 4.1 of Tinkoff Bank’s award-winning mobile app, available from today on the Apple App Store.