Halifax has become the first business to have its website and mobile app simultaneously accredited by accessibility specialists AbilityNet.
This is the first time an organisation in the UK has received the accolade across its digital platforms and is just one component of the bank’s commitment to providing accessible digital services for all its customers.
AbilityNet works with organisations to ensure their digital content is accessible by the 13 million people in the UK with a disability - those who may have sight, literacy or other needs which make it more difficult for them to access online content.
As part of the project and ongoing partnership with AbilityNet, Halifax worked with users with disabilities to identify how to create a better experience on its website and mobile app.
Based on the feedback, Halifax reshaped the content and usability of its mobile app and online pages to help make them easier for people to navigate, regardless of their accessibility needs. The app and webpages include intuitive navigation, clearer page designs and accessible colours for users with visual impairments.
Nick Williams, Managing Director of Consumer Digital at Halifax said: “We’re extremely proud to become the first UK organisation to have all of its digital channels accredited by AbilityNet. This is an ongoing process and is a great example of how we are not only providing straightforward and accessible online banking for everyone, but also supporting our wider commitment to helping Britain prosper.”
Nigel Lewis, CEO of AbilityNet said: “It’s great to see Halifax leading the way on building accessibility into their website and mobile app. More and more disabled users tell us they are using mobile devices, so it’s vitally important that customer-oriented business take a multi-channel approach to digital inclusion.”