Payworks to support Alipay advance in Europe

Alipay, China’s leading online and mobile payment service dominates the market with eighty percent market share and over 520 million users. These users are spending time and money abroad and it’s clear that their preferred payment method needs to be accepted by merchants throughout Europe. With Chinese tourists spending over US$261 billion while abroad, an increasing number of merchants are looking to add the mobile payment option to their payment mix at the Point of Sale.

To increase the speed of market penetration in Europe, Alipay has partnered with Payworks for technology support. Payworks provides the payment gateway technology for next generation Point of Sale (POS) solutions. Through their developer focused technology, the integration of Alipay into existing POS systems is easy and fast even alongside traditional payment methods such as card acceptance.

“Alipay has garnered great brand loyalty among our users and to be able to deliver the same ease and confidence in payment while they are outside of China is important for us,” comments Rita Liu, Head of Alipay Europe, Middle East and Africa. “With Payworks as a technology partner, we will be able to expand the Alipay platform quickly and easily across Europe, ensuring our customers have the best payment experience when traveling.”

“Alternative payment methods at the Point of Sale are gaining importance,” says Christian Deger, CEO and Co-Founder of Payworks. “Alipay, with its impressive user base and customer engagement, is increasingly relevant for merchants globally and we are extremely excited to play a major role in Alipay’s rollout.”