At Braintree, we are focused on driving the future of commerce forward by expanding our diverse portfolio of products that lets our merchants accept any payment method their customers want to use.
As part of this strategy, we also look at ways to expand the borders of our global commerce by offering the solutions that put customer choice and experience ahead of everything else.
We are excited to announce that starting today, Braintree merchants in most European countries, will be able to accept UnionPay through Braintree’s SDK. With just a few lines of code, merchants can quickly integrate both UnionPay credit and debit cards into their checkout process.
As China’s most dominant card, the addition of UnionPay will help us unlock the access to this segment of consumers for Braintree merchants. Our offering of UnionPay is unique to the industry, designed to remove friction in the checkout process without complex re-direction of pages. Accepting UnionPay card consists of an easy one-time enrollment, and from then on, the experience is seamless. Simply put: we provide the APIs that allow our merchants to design the experience exactly the way they want it without having to worry about -- something that we always strive to offer.
Beauty company Escentual is amongst the first Braintree merchants to integrate UnionPay via Braintree.