A significant portion of equity was raised in the current round. Using a data and technology-driven approach, NeoGrowth provides small and mid-sized retail enterprises with flexible, innovative loan products to that are secured against retailers' future credit card and debit sales. It is the first company in India to offer this type of loan product.

The funding round was led by IIFL Asset Management and co-led by existing investor, Accion Frontier Inclusion Fund, managed by Quona Capital. Other existing investors – Omidyar Network, Aspada Investments, and Khosla Impact – also participated in this round.

"We are pleased to welcome IIFL Asset Management to the NeoGrowth family of shareholders. They bring years of rich financial services experience on the ground in India, which will be invaluable to NeoGrowth," said Mr. Dhruv Khaitan, Founder & Chairman of NeoGrowth. "The additional investment by all existing investors in this round also is a demonstration of their continued excitement, and means a lot to us. We will use this money to build our loan book, and to invest in technology, brand, and distribution," he added.

"In NeoGrowth, we are backing a quality management team with a unique business model, something that we look in any of our investments. The promoters have an excellent track record, the management team is strong, and their business model that offers flexibility to their clients in repayment of loans is unique and could disrupt the market," said Prashasta Seth, CEO, India Infoline Asset Management Company. "We are confident of NeoGrowth's business model as it taps into a hitherto untapped credit-worthy market. Their technology advantage in seamlessly integrating operations and reaching a wider audience at a competitive cost will rapidly accelerate growth in the coming years. As a lead investor, we are happy to invest in companies like these which, along with their corporate goals, actively participate in financial inclusion."

"NeoGrowth has surpassed all growth and performance expectations as a result of its strong management team, unique blend of product and technology and customer interaction. Through our investment in this round, we have significantly renewed our commitment to the company," said Ganesh Rengaswamy, partner at Quona Capital. "Now a clear leader in the small business lending space, NeoGrowth is advancing financial inclusion by ensuring that entrepreneurs can access credit to expand and sustain competitive businesses."

NeoGrowth loan funds typically support retailers' expansion, renovation, one-time equipment purchases, or large seasonal inventory purchases. Borrowers benefit from the company's digital approach – managed through NeoGrowth's in-house technology platform AdvanceSuite©, flexible repayment terms, and minimum credit history requirements. More than three in four NeoGrowth customers return for a new loan