Misys Banking Systems (Misys) is pleased to announce that Associated Bank, the largest financial institution in Wisconsin, US, has selected Misys Trade Innovation to provide operational and workflow management for its trade finance operations.
The solution will help the bank to drive greater efficiency in its international banking activity.
Associated Bank, headquartered in Green Bay, is a diversified multibank holding company, serving mainly small and mid-sized businesses across Wisconsin, Illinois and Minnesota. The bank has an extensive correspondent bank network that brings international banking services to corporate customers in the upper Mid-West and across other parts of the United States.
Nancy Burton, Vice President and Manager of International Banking at Associated Bank, comments: "We recently implemented an initiative at the bank called "Achieving Excellence". Through this initiative we sought ways of improving the quality of the conversations we have with our customers. If we are better listeners and take the time to truly understand our customers' needs, we can measurably improve the quality of service they receive. We can also create the relationships that allow Associated to improve its financial performance significantly on a sustainable basis."
With this as a background, the bank launched an evaluation in late 2004 to find a suitable replacement for its current system.
"When we saw Misys Trade Innovation, and the way its intuitiveness allows the user to concentrate on customer needs rather than system methodologies, we thought it was the natural solution to pursue our Achieving Excellence initiative within International", she concludes.
Steve Anderson, Business Development Manager for Misys Trade Innovation in the Americas, also comments: "We are delighted to be working with Associated Bank to manage its trade finance operations. Associated Bank is one of 18 organisations that have selected Misys Trade Innovation to streamline trade finances in the past year alone. There does seem to be strong, growing demand for this combination of intuitive operation and efficient automation."