World First, the international money transfer experts, today announces a new partnership with Virgin Money to power the bank’s launch of its International Money Transfer (IMT) service.
The IMT service will allow customers to benefit from a simple, speedy and safe way to transfer money overseas - all with no transaction fees and a best rate guarantee.
The partnership will see World First deliver a version of its private client offering to Virgin Money, including a fully responsive microsite and branded online trading platform. It continues the on-going positive disruption of the international money transfer industry.
Thanks to a combination of bespoke technology and a people first ethos, World First has helped individuals and businesses exchange more than £26bn since its inception in 2004, whilst also saving their clients millions in potential fees. This latest partnership with Virgin Money, one of the most trusted brands in UK banking, will bring a credible, convenient and cheaper alternative to yet more people who are looking for a better deal on their international payment transfers.
Commenting on the partnership, Alex Sullivan, Chief Commercial Officer at World First said: “Today’s announcement is another feather in the cap for alternative providers of international money transfers. Having always set out to provide our customers with a superior experience and a fairer deal when transferring money overseas, we’re delighted to partner with Virgin Money to ensure even more consumers can now access our services.
“The partnership epitomises the power of the FinTech sector and is a clear demonstration of the ability of businesses like World First to positively disrupt traditional markets both directly and through partnering with leading brands to drive competition and support new entrants. We’re delighted that Virgin Money recognised our simple, safe and secure proposition as the best match for their customers and we look forward to completing more strategic initiatives like this as we continue our strong growth.”
World First also has a string of other high-profile partnerships, including with The Times and Sunday Times care of the Times Currency Services.