Infront, a leading European provider of financial information and trading terminals, has opened an office in London to spearhead its strategic entry into the UK market.
The company has put in place a local sales and customer services organization and is now actively targeting UK finance professionals to build up its existing London client base.
Long established as the trading enabled desktop terminal of choice for thousands of professionals in the Nordic region, Infront will be targeting UK investment professionals on both the buy and sell side with its content- and feature-rich Infront terminal offering.
Infront has announced its new London office is now open at Becket House on Old Jewry in the heart of the City. The company has added Richard Burtsal and Nick Charge to its sales organization in support of the UK campaign.
Richard Burtsal, with more than 25 years’ experience in the London financial information marketplace, has held senior sales positions at Datastream/ICV – later part of Thomson Reuters – and others. He most recently held a senior sales position at Interactive Data Corp.’s Real-Time Feeds and Trading Systems group.
Nick Charge most recently headed EMEA sales at CloudMargin, a cloud- based collateral management solution targeted at the buy-side, and has also held senior sales positions within the London financial data industry, including five years as senior account manager at SIX Financial Information in London.
Burtsal and Charge join the existing team to form the new sales organization, which has already established a solid London beachhead with several hundred terminals in use at buy and sell-side firms. The company is also forging relationships with local third-party content providers and other partners to deliver a solution that meets the needs of UK clients.
Infront has had significant success in the Nordic region, where it has emerged as the preferred provider of desktop-based market data, news and analytics. “Encouraged by our success back home, we have been working with strategic customers in the London marketplace for some time and now feel we have the credibility to launch in a more strategic way,” said Urs Rutschmann, COO of Infront. “Our existing clients have encouraged us to proceed with our more flexible approach to market data and trade execution, and our research suggests the UK marketplace is ripe for change.”
Infront is targeting both the buy and sell side, including asset managers, fund managers, wealth managers, private banking advisors, brokers, sales desks and other professionals who need broad market data, analytics and decision support tools.
Infront’s broad range of market data services include consolidated views of European listed and OTC traded products including equity, fixed-income, funds, FX and money markets, allowing users to identify activity and liquidity across all European trading venues, exchanges and multilateral trading facilities (MTFs). The service features enhanced analytics and stock screening, access to third-party news and analytics services, and a FIX-based trade execution to broker networks.
All of Infront’s services are available for mobile devices including phones and tablets, in addition to office desktops. Unlike high-cost premium terminal offerings, Infront’s flexibility of technology and commercial terms allows customers to use what they need consistently across their preferred devices.