US Bank is launching Your Community, a geo-location based app, providing unique resources and information for consumers.
The app, which initially launched in the Santana Row area of San Jose, Calif., features local events, promotional offers, financial education tips, noteworthy community news and much more. The app was developed in partnership with BlueSoho and is available for FREE download in the app store for both Android and iOS devices.
“We are continually looking for new and innovative ways to connect with our customers through their mobile devices,” said Dominic Venturo, chief innovation officer for U.S. Bank. “Your Community also allows our business clients to make offers available to individuals near the merchants’ locations. We encourage everybody to download the app and check out all the offers and helpful financial tips.”
While the initial launch focuses on Santana Row, the app also includes information that appeals to all geographic regions. When consumers download the app outside of San Jose, their location will be detected automatically, and they’ll receive relevant national U.S. Bank content.
U.S. Bank is an innovation leader in mobile banking and payments and has been bringing industry-leading capabilities to customers since 2007. It was one of the first to test contactless payment technology. It was also a leader in implementing photo banking services such as mobile check deposits, mobile photo bill pay, mobile credit card balance transfer and person-to-person payments. Additionally, businesses can speed up in-store card application processes with mobile information capture from a driver’s license and other features piloted at U.S. Bank.