Kalixa Group, a next generation FinTech company, today announced its expansion into the North and Latin American markets, with new offices in New York, United States, and Sao Paolo, Brazil.
The move will allow merchants and consumers to benefit from its unique end-to-end payments proposition that covers virtually every area of the payments chain - from issuing and acquiring to acceptance.
Enabling payments across multiple channels and any device is essential in today's increasingly digitised yet fragmented e-commerce market. This calls for an integrated approach to the value chain that has all too often been lacking in the North and South American markets. With Kalixa's offering, merchants can benefit from a single connected ecosystem where they can replace multiple provider interactions with a single point of contact. Ultimately, both merchants and consumers benefit from dramatically reduced complexity and cost, making it easier to accept payments anyway, anywhere, anytime.
The company will lead its charge into North American with Kalixa Accept, which allows merchants to accept more than 200 payment methods. The Borgata Hotel Casino & Spa has already deployed the solution in New Jersey where Kalixa has received its Money Transmitter License to provide payment acceptance services. This is a significant deal, granting Kalixa access to 41% of the local gaming market.
Future phases will see the company expand into additional states and roll-out Kalixa Pay, its prepaid e-wallet, and Kalixa Pro, an mPOS for small businesses and sole traders. These offerings are underpinned by strategic partnerships with several high profile payment providers in the region.
In Latin America, Kalixa will also lead with its Kalixa Accept offering. This will commence in Brazil before expanding into Mexico, Argentina, Columbia and Chile in 2015.
Ed Chandler, CEO of Kalixa Group, said: "This is an exciting and important stage of our development, where we can really build on our success in Europe. In North America, the market is having to contend with several challenges, not least around risk and fraud. Recent high profile examples of financial fraud continue to highlight just how important secure, reliable and effective payment solutions are in the global market place.
"In Latin America, there is a huge untapped opportunity and Brazil alone represents around 60% of the e-commerce market. Increasingly, consumers are shopping online and want to pay electronically. Merchants are starting to see a real demand for solutions that can help them accept a range of payment options to turn these new browsers into buyers.
"In both markets, we can offer merchants a vast range of low-risk payment services from a single platform that will enable them to accept payments simply and securely, now and in the future."