Malauzai Software Inc., a provider of mobile banking SmartApps for community financial institutions, has launched its mobile banking app for iPad devices. The technology is currently in use by several institutions, including Huntsville, Ala.-based Worthington Federal Bank.
Malauzai's iPad SmartApp takes advantage of the larger tablet screen to introduce enhanced navigation capabilities to the mobile banking experience. Accounts are now displayed on scrolling tiles instead of lists, and users can have more than one workspace open at a time. For instance, users can view transaction history while making a transfer.
Worthington Federal Bank launched its iPhone SmartApp from Malauzai during the summer of 2012. After strong customer adoption and feedback, the bank decided to add an iPad SmartApp to its mobile offering for its 3,500 clients. With only one branch, the bank was seeking a way to increase convenience and prove to its account holders that banking with a community bank does not mean you have to sacrifice technology services. Worthington Federal Bank worked closely with Malauzai to customize the SmartApp based on its branding and navigation preferences.
"This app was built for us and you can see that on every screen. Malauzai's team really made the bank's personality come through," said Amy Fincher Ratliff, SVP of retail and private banking for Worthington Federal Bank. "After an extremely easy implementation, our clients are thrilled and compliment the user-friendliness of the iPad SmartApp. With the sticky nature of mobile banking, we have promoted the product to current account holders, as well as prospective clients, through banners on our online banking site, radio spots and signage in front of the bank. We expect this technology to be a head-turner in our market."
"To us, tablet apps should be an expansion of mobile banking capabilities, not a replication of existing mobile phone apps," said Robb Gaynor, chief product officer of Malauzai. "It is becoming more common for consumers to rely solely on a mobile device, a trend that has only increased with the popularity of tablet devices. As account holders move away from accessing their data on desktop computers, we want to ensure that they have a unique and streamlined experience through the iPad."