I-design strikes ATM advertisement deal with Asda Money
i-design, the leading developer and supplier of ATM and self-service marketing solutions for the banking industry (enabling banks and ATM owners to run both their own targeted marketing campaigns and third party advertising), is pleased to announce that it has agreed an exclusive multi-year advertising agreement with Asda Money, the personal finance subsidiary of supermarket chain Asda Stores Limited.
0
External
This content is provided by an external author without editing by Finextra. It expresses the views and opinions of the author.
Under the terms of the agreement, i-design has exclusive rights to sell advertising space across ASDA's entire ATM network of approximately 1,000 machines, enhancing the reach of i-design's ATM estate available for advertising significantly. The ATMs are located at ASDA's stores across the UK and represent an attractive option for advertisers, situated in high footfall retail sites.
Ana Stewart, CEO of i-design, commented, "We are delighted to be working with ASDA Money to deliver third party advertising on ATMs at ASDA stores nationwide. The addition of all ASDA's ATM network to our existing UK portfolio strengthens our offering for advertisers significantly and we look forward to driving advertising revenues for ASDA Money."