Cardlytics and Clairmail in mobile marketing effort
Cardlytics, the pioneer of transaction marketing in banking, and ClairMail, Inc., the leader in mobile banking and payment solutions, announced today from the Mobile Financial Services Congress that the two companies have partnered to bring transaction marketing capabilities to the mobile banking market.
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Through this partnership, financial institutions will have the capability to present their customers with highly targeted offers from Cardlytics' portfolio of merchants directly to their mobile phone via ClairMail's industry-leading mobile banking platform.
By utilizing ClairMail's widely adopted mobile platform, banks will be able to reach their customers with merchant sponsored offers at anytime, anywhere, due to the always-on and transportable nature of the mobile channel. Whether delivered via SMS, mobile application or mobile web banners, the companies' partnership will result in highly targeted, sophisticated contextual marketing campaigns for the top end of the US financial market, leveraging the full capability of ClairMail's mobile solutions. Financial institutions will have the unique opportunity to monetize their mobile banking offering as well as improve their 'Top of Wallet' status, influence incremental consumer spending and boost customer loyalty.
"ClairMail's mobile platform has proven itself as the most highly adopted mobile banking solution, working with eight of the top twelve banks in North America," said Pete Daffern, CEO of ClairMail. "This partnership is incredibly complementary as both ClairMail and Cardyltics provide world-class, innovative services which help empower financial institution customers to take control of their financial life. We look forward to enabling Cardlytics' mobile initiatives and providing our joint customers with mobile contextual marketing abilities."
"Cardlytics brings valuable and relevant offers to customers through banks' electronic touch points to increase customer engagement and to provide a compelling reward," said Scott Grimes, CEO of Cardlytics. "As mobile banking usage continues to grow, it presents new opportunities for financial institutions to communicate and provide value to their customers. We are excited to partner with ClairMail, a pioneer in mobile banking."