Zions Bank, a subsidiary of Zions Bancorporation, announced the launch of its Mobile Banking service today, adding to the already comprehensive array of banking and financial services it offers.
The free Mobile Banking service, available at zionsbank.com, allows consumer banking clients to use their mobile phones to access their Zions Bank accounts, view balances, and transfer funds.
According to a Pew Internet survey, 58 percent of all Americans use mobile devices for non-voice data communications on a typical day. And research by TowerGroup indicates that by 2012, 108 million consumers will be banking on mobile devices. By offering a Mobile Banking service, Zions Bank fulfills its goal of creating value for customers by keeping in step with developing trends in financial services technology.
"Mobile Banking is the foremost service for our valued clients who are on the go and want anytime access to their banking information," said Zions Bank President and CEO Scott Anderson. "Zions Bank is excited to be able to provide customers with this safe, convenient and hassle-free service."
Zions Bank Mobile Banking is as secure as Online Banking and uses a number of the same security features and provides the same high level of protection against fraud and identity theft. A PIN or password is needed to access the application and no personal data or bank account information is stored on a phone.
"Zions Bank assures our customers that they can conduct mobile transactions without worrying about the security of their personal and account information," said Matt Wilcox, interactive marketing manager for Zions Bank. "Protecting our customer and their information is always a top priority."
Getting started with Mobile Banking is easy and takes just a few minutes. Clients simply go to zionsbank.com, log into Online Banking and choose "Mobile Banking" from the Account Services tab, then follow the step-by-step enrollment process. A text message plan is not required to use Zions Bank Mobile Banking. However, mobile devices must be able to receive a text/SMS message and running the application requires a data plan.