With the objective of simplifying mutual fund investing for customers, ING Direct's ShareBuilder is enhancing its existing product offering.
Today, ShareBuilder announced the addition of eight prominent mutual fund families - Vanguard, Fidelity, Pimco, T. Rowe Price, Dodge & Cox, American Century Investments, Dreyfus, and ING. ShareBuilder focused on a short list of 250 total funds from these highly regarded fund families to streamline options for investors.
"Our goal is to take the guesswork out of selecting a mutual fund, which is why we've streamlined our offerings to a pre-screened set of high value fund families," said Dan Greenshields, President of ShareBuilder. "We're giving our customers access to industry-leading, professionally managed, no load funds with a proven track record for delivering low-cost investments."
Mutual funds have been the number one product enhancement requested by the ShareBuilder customer base and continue to be a top search term at sharebuilder.com. A survey of the ShareBuilder customer base revealed that the average investor would prefer to select mutual funds from a short list of funds, as opposed to having access to the universe of all funds. These study results confirmed ShareBuilder's belief that a streamlined offering from leading fund families will make it easier for customers to meet their individual investing and portfolio diversification needs.
Before investing, consider the fund's investment objectives, risks, charges, and expenses. Contact ShareBuilder for a prospectus containing this information. Read it carefully. Performance data quoted represents past performance and does not guarantee future results. The investment return and principal value will fluctuate. Upon redemption, shares may be worth more or less than their original cost. The funds current performance may be lower or higher than the performance data quoted.