Experian, the global information solutions company, has launched Canvasse Opinion, a new service providing financial services companies with customised UK consumer research.
Canvasse Opinion's qualitative and quantitative surveys take advantage of the wealth of Experian-owned consumer data to reduce the timescales and costs traditionally associated with regional and national consumer research.
With over 54 million consumer and lifestyle records at its disposal, Canvasse Opinion provides financial services companies with a major advantage over using traditional consumer research services by:
Precisely targeting the sectors of the public of most value to the client. Canvasse Opinion pre-screens individuals against its consumer and lifestyle database, removing individuals that fall outside the recommended panel. Experian tools Mosaic and Financial Strategy Segments group the panel into the socio-demographic and geographic profiles most suited to the client's chosen area of research - ensuring that the respondents selected are aligned with the client's target audience.
Selecting the optimal research channel to elicit the best response in the shortest space of time. Using the Experian modelling tool, Touchpoints, Canvasse Opinion identifies consumer contact preferences (telephone, focus, groups, paper-based, online and e-mail), improving response rates and building a cost-effective communication strategy for qualitative and quantitative surveys.
Designed to deliver low to high-volume consumer research, each survey is created and project-managed by Canvasse Opinion's dedicated team of experts. Every Canvasse Opinion client receives:
Consultancy - using Experian's expertise in data gathering to create the right questionnaire to achieve highly targeted responses aligned to the client's research objectives
Analysis and reporting - providing comprehensive retrospective and predictive trend analyses from the research findings with bespoke reports individual to the each client's requirements
Marketing and PR support - providing clients with consultation and advice on how best to market Canvasse Opinion surveys.
On today's launch, Paul Kavanagh, Commercial Manager for Canvasse Opinion said: "Canvasse Opinion opens the door to financial services companies that want quick, affordable and a highly accurate insight into the UK public's views. Whether it is about their company, its products and services or their competitors', our new consumer research service offers unparalleled access by drawing on Experian's proven track record in the collection and analysis of data. Canvasse Opinion sets the standard for consumer research, providing up-to-date information from the people that count most - the public."