Pride & Pinion, the UK's premier luxury watch dealer, has announced an exciting partnership with Deus X Pay, a leading regulated institutional stablecoin payment provider, allowing customers of Pride & Pinion to purchase its exclusive timepieces via cryptocurrency and stablecoins.
By integrating Deus X Pay’s secure and efficient payment system, Pride & Pinion positions itself as the ideal premium brand embracing modern financial technologies. This initiative provides customers with a seamless and flexible transaction experience, demonstrating the watch retailer’s commitment to exceptional service.
Greg Gardner, Chief Commercial Officer at Deus X Pay, remarked: "Partnering with Pride & Pinion strengthens our position as the premium provider embedding seamless cryptocurrency payment solutions within the luxury space. By merging our secure, regulated payment infrastructure with Pride & Pinion's esteemed reputation, we are redefining the transaction experience for clients with payment flexibility and establishing a new benchmark within the luxury watch industry.
Pride & Pinion strategically partnered with Deus X Pay as a regulated institutional stablecoin payment solutions provider to facilitate cryptocurrency transactions. This collaboration underscores Pride & Pinion's commitment to transparency, efficiency, and security, ensuring clients can confidently engage in cryptocurrency transactions supported by stringent compliance and security protocols.
Pride & Pinion Founder and CEO Nico Leonard shared his excitement about this partnership: "Integrating cryptocurrency payments through Deus X Pay illustrates our dedication to embracing modern technology and correlating consumer demand while upholding the timeless values of quality and excellence. This initiative enables us to meet the evolving needs of our clients and remain at the forefront of the luxury watch market."
Since 2019, Leonard has contributed his expertise in horology with watch enthusiasts, helping them find their perfect timepiece, making the watch industry more accessible, and fostering a global community of passionate collectors and dealers. His YouTube channel, the largest luxury watch-related channel with nearly two million subscribers, features engaging content on horology, watch reviews, and industry insights.