JCB, Japan’s only international payment brand, and First Cash Solution, a leading integrated payment provider as a subsidiary of Volksbank eG – Die Gestalterbank, today announced a strategic partnership to significantly expand JCB Card acceptance throughout Germany.
This collaboration has streamlined e-commerce transactions and expanded payment options for all merchants with J/Secure™ since its launch in 2024.
This collaboration significantly enhances the quality of service and strengthens fraud prevention for merchants accepting JCB payments, particularly for those customer transactions originating from Asia. The implementation of J/Secure™ reinforces First Cash Solution’s commitment to providing its existing merchants with the highest level of security and a seamless payment experience for their customers.
JCB Cardmembers can now enjoy an even smoother payment experience thanks to this collaboration and the implementation of this European standard. J/Secure™ has been implemented for First Cash Solution merchants accepting JCB payments. This will encompass a diverse range of merchants across various sectors, including accommodation, travel, dining, sports, and lifestyle. This partnership is set to boost JCB Cardmember spending throughout Germany, whilst simultaneously introducing First Cash Solution merchants to a vast new market of 164 million JCB Cardmembers, especially benefiting from a strong cardmember base from Asia.
"Our collaboration with First Cash Solution marks an exciting step forward in expanding JCB's presence throughout Germany," said Ray Shinzawa, Managing Director of JCB International (Europe) Ltd. "This partnership unlocks greater convenience and security for JCB Cardmembers, who can now use their cards across a significantly larger network of European merchants. We are dedicated to providing our international cardmembers with a seamless payment experience, and this collaboration with First Cash Solution is crucial to achieving that goal."
Bastian Minet, Head of Sales, First Cash Solution added, "This strategic partnership with JCB is a testament to First Cash Solution's commitment to providing our merchants with the leading payment solutions available on the market. By integrating JCB, we're not only expanding our global reach but also opening doors for our merchants to tap into the immense potential of the Asian market. We're particularly excited for our merchants who cater to an Asian clientele, as this partnership offers them a direct path to enhanced customer satisfaction and increased revenue potential."